/ Arbitration / Peace Mission & Diplomatic Relation / Human Rights

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

About Us Our Mission Approach Scope of Work study programs Contact us vote عربى

Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

HRH Princess Basmah Bint Saud bin Abdul Aziz Al Saud
HRH Basmah is a keen, gifted and professional social writer, columnist, political analyst and humanitarian activist with an excellent and unique appreciation of global politics. Reflecting her personal view that quality should be available to all, HRH’s entrepreneurship and eye for business has showcased her skills in the creative food industry, where she brings 5 star standards to all customers, and not the select few.
HRH Princess Basmah is not only a keen analyst in political and social issues and a humanitarian activist, she is also a sports development enthusiast, playing a leading role in the Arab world and particularly in her own culture. She is a dedicated observer of humanitarianism and journalism at both the local and international levels.
After a long career in running her own businesses in the Kingdom of Saudi Arabia and chairing many companies with leading roles in business, the environment and marketing, HRH Princess Basmah recently moved to London and established Inseed Holding Company. Inseed is an umbrella which spans her business interests, and is intended to become a leading company in Europe, if not the world. As a woman born into the Saudi Royal family, against the odds Princess Basmah occupies a rare position as a bold writer and critic. She has an outstanding record of fighting for justice, human rights and freedom for the people in the Arab world.
Whether it is through her TV appearances, blogs and social media presence or in person, HRH Princess Basmah is a courageous writer and commentator, appearing regularly on the top international media outlets, and is a sought after speaker at international conferences, seminars, and workshops related to politics, economics, humanitarian issues and the media.
Key Skills Performance Management: Princess Basmah energises, supports and motivates people by deploying a variety of communication techniques – company-wide meetings, face to face and joint communication, training and development meetings, electronic communication and intranet. She is experienced in tactfully cascading key information encompassing policy, compliance, technical matters, changes in corporate governance and structure. She ensures clear communication and understanding of corporate objectives and alignment of function, team and individual goal setting and performance reviews.
She establishes clear recognition structures to champion success including financial incentives/rewards, career development and raising the profile of those responsible. Leadership: Princess Basmah is a situational leader with core values in active communication, integrity, collaboration, enthusiasm and driving solutions. Understands the value of earning respect and trust from others, achieving it through the continual building/fostering of collaboration and understanding. She strives to empower and remain as approachable and accessible as possible, and actively leads and promotes creative thinking within a compliance framework, particularly with the political, economic and social dimensions. Innovation: Princess Basmah both generates and encourages innovative approaches to bring new products to the UK market from their Arabic origins, and establishes a competitive edge. She always tests the merits of others’ ideas to develop robust solutions to the organisation’s end goals. She applies a tenacious approach to getting ideas accepted, delivering plans with authority and conviction, and gaining credibility through effective implementation.
Key Achievements
Head of Inseed Holdings which specializes in restaurants, entertainment and marketing. Head of the Board of “Invireo Company” for environmental solutions. Head of the Board of International Saudi Life Echo Centre. Established Basmah Comprehensive Centre for Women’s Security Training. Her Highness intends to establish the “Basmah International School Centre for Children” which will carry out the Canadian curriculum.
Her Highness established the Fourth Way Law as a global constitution created to usher the world through this period of instability. It aims at tackling the root causes of discontent with sound leadership, respect and foresight, and creates the conditions necessary to bring access to opportunity to all and a way out of the threatening turbulence of recent years. Furthermore, HRH Basmah is an observer of humanitarian and legal activities in Saudi Arabia and the international scene.
Her Highness is keen to promote the Saudi Art Movement in the West, and takes extra interest in women’s sport events in Jeddah, in addition to her special interest in charities caring for special needs and the handicapped.
Her Highness seeks to build up an equal civil and social movement to support and develop levels of public awareness of the whole social infrastructure of Saudi society. She also works to encourage women to join the political, economical and social spheres and play an equal role in leadership and executive positions within Saudi society and government, whether locally or globally. Her Highness interacts with the public through social media tools, and has over 200,000 followers through Facebook and Twitter.
Education & Qualifications Studied the elementary stage and part of the intermediate stage at the Christian Sisters School in Beirut, Lebanon. Graduated from Oxford College, UK where she finished her studies in both O and A levels, which are equivalent to secondary certificate and first year in the university while she was only sixteen years old.
Studied sociology for one year in Richmond College, UK and transferred to the American University in Lausanne, Switzerland. Studied two years in psychology at the Arab Beirut University, then left for her mother’s birth place, Syria, in Allaziqiah province. She studied one year in the faculty of medicine and one additional year in English literature in Tishreen University in Syria.

Copyright ©International Council for Human Rights , Arbitration
Politics and Strategic Studies